Wednesday, March 12, 2008

Pub skeletons.

Last year, a new law brought all the publicity outdoors down here in São Paulo. The idea was to reduce visual pollution. I lost the transition period (wasn’t living here by that time) so when i came back i discovered a new city..to my eyes it looked bigger...less oppressive...some historical buildings and small details are now finally visible!! I wont discuss here how the law was put in practice, for sure lots of people lost there jobs from night to day. The strange is that lots of the outdoor structures are still up..maybe waiting that one day the advertising industry will be able to bring them back to life...imagine the amount of money that they use to move in a city as big as São Paulo. Let's hope they come down also.

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